Create a long term marketing strategy consistent with the goals we want to achieve.
The Long Term Goals have been split into 4 categories (see T5782):
- Goals for KDE's technology (software) itself
- Goals for KDE's community
- Goals for KDE's brand
- Goals for KDE in the context of the rest of the rest of the world
Increase adoption in both for users and developers in companies and institutions.
Increase and diversify the community.
Use popular KDE apps to raise awareness of KDE as a whole. Make KDE recognised brand synonymous with quality and safe software.
Rest of the World
Increase number of users by taking over niches (i.e. science and academia, education, health industry, etc.), increase number of home users with devices wwith Plasma and KDE apps pre-installed.