Rationale
GCompris is used by teachers and parents worldwide. It is arguably the best-known FLOSS suite of educational activities for children. However, its maintainers and developers have been too busy making excellent software to worry too much about promoting it. Indeed, GCompris has become popular despite its marketing.
As the release of GCompris 1.0 approaches, it is time to give GCompris a promotional boost and maintain said boost for the foreseeable future.
Below is a list of things the Promo team can start doing right now that will have an immediate impact on GCompris' projection.
- Create a style guide to help with graphic design tasks
Social Media
- Rewrite all social media descriptions and make them punchier [deadline: before 1.0 release]
- Include links to website in social media descriptions [deadline: before 1.0 release]
- Layout guidelines for more effective posts [deadline: before 1.0 release] (Promo's posting guidelines may be useful here)
- Plan periodical posts to increment followers [deadline: before 1.0 release]
- Compile list of important dates related to education (like National Numeracy Day, Interational Literacy Day, etc.) so we can post about GCompris' related activities on or near thos days
- Compile a list of external forums (r/teachers, r/teachingresources, facebook teaching groups, etc.) where we can learn about what teachers need and later promote GCompris [deadline: before 1.0 release]
- Compile a list of feeds from other organisations (like Kahn Academy) to see how they do social media
- ...
Website
- Include "Made by KDE" branding
- Update look
- Re-design it so it is primary teacher/parent/kiddie-friendly
- SEO research and optimization for more popular keywords (ex.free educational games for kids)
- Make it easy to add resources (lesson plans, downloadable worksheets, etc.)
- Enable a user-friendly forum for teachers, parents and kids?
- ...
IRL
(For a bit longer term activities)
- Seek events where we can promote GCompris
- Brainstorm educational organisations (e.g. school boards, ministries of education) we can work with to promote GCompris in schools
- ...