Kde.org overhaul
Open, Needs TriagePublic

Description

We have been asked to overhaul the KDE website, as well as the Plasma sites.

The aim is to make them more user friendly and explain to visitors clearly what KDE does. As an example, we have been looking at the Mozilla site, which would be the equivalent of our KDE site.

Ken has already made a mock up we can start talking about:

paulb created this task.Aug 21 2017, 9:46 AM
sebas added a subscriber: sebas.Aug 21 2017, 9:47 AM
paulb updated the task description. (Show Details)Aug 21 2017, 9:50 AM

Great idea to have the KDE vision under the logo:

A world in which everyone has control over their digital life and enjoys freedom and privacy.

Looking at the Mozilla site, they also have a snappy, 4-word slogan really front top and center:

Internet for people, not profit.

I think this is also a good idea, something catchy, memorable and memetic. I have, I think, a good one for Plasma. I also have one for KDE.org, alas notice the absence of "good". Here are my proposals:

Plasma

Assuming there will be a slideshow:

  • On the slide of a screenshot of the Plasma desktop:

Plasma: Reclaim your desktop

  • On the slide of a screenshot of Plasma mobile:

Plasma: Reclaim your phone

KDE.org

Much less sure of these. Mull them over, read them under your breath, see if the feel right to you:

Go free, go libre

Choose Freedom

In T6842#107293, @paulb wrote:

Assuming there will be a slideshow:

  • On the slide of a screenshot of the Plasma desktop:

Plasma: Reclaim your desktop

  • On the slide of a screenshot of Plasma mobile:

Plasma: Reclaim your phone

Those slogans sound very well in line with both projects' visions to me!
I'd still ask the Plasma team how they feel about them, because a slogan with which the team behind a product cannot identify would not be very nice ;)

Go free, go libre
 
Choose Freedom

Sounds a bit too generic to me. Isn't that what every FOSS project promotes?

Re: Plasma slogans

I'd still ask the Plasma team how they feel about them

Of course!

Re. KDE slogan

Sounds a bit too generic to me. Isn't that what every FOSS project promotes?

Yes, I agree. And that is why I was reluctant to label them as "good".

There is the problem though that KDE is itself a very generic project in that it is not desktop, it is not an application, it is not a framework or anything specific and concrete, but it is more the umbrella organisation that makes all these things possible. This makes it quite difficult to define.

Also, if you think about it, the vision

A world in which everyone has control over their digital life and enjoys freedom and privacy.

could be applied to most free software projects.

It is a tough one, but I feel that, in the end, we will probably have to settle for something generic and slightly unsatisfying, because KDE itself is generic (although not unsatisfying!).

From the 'Konqi' site in the Community Wiki: "They may have different colors, different antlers and different belongings, but their objective is the same -- to make Flossland a better place."

This emphasizes my view on KDE as not some people doing FLOSS stuff and distributing it randomly accross the web, but one community that is working together with much discussion, quality assurance, leading to a common LAF, a common coding style, a common way of project management.

To me this "together" is what makes KDE unique.

To me this "together" is what makes KDE unique.

So something like:

Building Freedom Together

?

In T6842#107369, @paulb wrote:

To me this "together" is what makes KDE unique.

So something like:

Building Freedom Together

Much better form my perspective! Also because this slogan is about the community, not our products, so focusing this one on us rather than our users makes sense to me, with slogans for products then focusing on what users get out of them.

+1 on emphasizing collaboration and togetherness. How about adding "digital" to it to align with the vision?

Building Digital Freedom Together

In regards to the website, some suggestions for brainstorming I could come up with so far:

  • Products section: Pick 1-2 key products to showcase and include a call to action, e.g. "Plasma > Get it ", "Slibmbook > Buy it".
  • Community section: Demonstrate aspects of the KDE community (e.g. diverse, worldwide, open) and highlight activities (e.g. events, efforts, teams, KDE e.v.) that relate to them. Again reach out via a "Join us/Get involved" invitation.
  • Highlights/Focus section: This can rotate depending on what we want to give focus onL e.g. an event, an application, a campaign, an announcement etc.
  • Plasma page: There's a great opportunity to visualize this one and make it a useful tool for users looking for a Plasma experience that fills their taste and needs.
    • embed some of the great videos that accompany each new release and state the latest release available
    • present the most notable features and accompany them with images (see the Firefox page for similar implementation)
    • for the distributions section, screenshots of each distro or at least their logos could be included, and short text with the main features and links.
  • Rename the "Announcements" feed to "Releases" or "Latest Releases", it seems to be more accurate.
  • The Donate section would probably be more efficient if it was part of an annual campaign (e.g. Wikipedia) and during that period it was in the form of a more in your face popup/banner (e.g. Wikipedia again).

If any statistics are kept, it would be interesting to see where people click on the website or what drives them to it and optimize the landing page accordingly.

Building Digital Freedom Together

I don't know. With the added "digital" it doesn't roll off the tongue as easily as the original. I'm going to say that, given the context, it is pretty clear what we are talking about anyway, so we can possibly get away without adding more adjectives to the slogan.

lydia moved this task from Backlog to Doing on the KDE e.V. board.Aug 25 2017, 12:35 PM

Don't put long texts as it was on the previous KDE.org

We need links to our policies, code of conduct etc, but only links (to the wiki)

Pictures and slideshows are good, but people want some real, understandable Infos : who are we? why are we cool? what are our products? for whom?

I went to gnome.org some time ago, and they only have simple and concise (efficient?) texts, which is very nice to go through..

johnpaulding added a subscriber: johnpaulding.EditedWed, Nov 8, 2:26 AM

short and sweet

Freedom and Privacy for your Digital Life

OR

_____Freedom and Privacy_____
Take Control of your Digital Life

"Take Control" lets people feel empowered, especially these days when there digital life is for sale.


New here and new to KDE - Plasma - Neon and loving it. I have a bit of experience with WordPress and would love to help in any way I can. If running WordPress as multisite, each application's site can have it's own flavor. Multisite works with subdomains just fine which kde.org already uses. Custom Post Types would make it easy for devs or anyone else to post content while keeping a standardized layout. When done right, it's merely filling in a form.

Feel free to contact me and let me know what needs to be done. I've put together several sites including a couple of multisites but I'm not much of a programmer. I know the basic concepts especially when it comes to WP. I know html/css fairly well. I don't have a problem with basic stuff like pulling content over from existing to new. I'm a fairly decent copy writer. I can optimize images but I'm no artist. There's a decent plugin that will optimize images as they're uploaded. Speaking of plugins, over the years, I've managed to find some of the best plugins for various tasks. Plugins that stay out of the way and simply do their job and do it well. Wordfence for security and WP Spamshield are the first two I install. Of course plugins by third parties are to be avoided as much as possible, especially from new developers as they might not be around for long and then you have to find an alternative.