Plasma 6 Fundraiser
Open, Needs TriagePublic

Description

A Plasma 6 themed fundraiser would be popular and successful and would also support and draw attention to the wider Plasma 6 campaign

Aims

There are four aims to this task:

  1. raise funds that may help along the development of Plasma 6 (or just for KDE as a community itself)
  2. use milestone of the fundraiser itself as a source of news to keep Plasma 6 in the public eye
  3. provide messaging to public with a clear, simple to understand call to action
  4. boost supporting member donations

TODO

  • Involve fundraiser team
  • Involve Plasma 6 devs so we can add an acknowledgement page for donors somewhere on the desktop (Settings or Welcome page)
  • Create fundraiser campaign on Donorbox
  • Create fundraiser page
  • Announce fundraiser
  • Improve web page
    • Make layout prettier (@aronkvh , @ognarb , other?)
    • Add progress bar for number members (500 is fine)
    • Add "hall of fame" names of non-anonymous new members
    • Correct position of donorbox box on mobile (move from bottom to near top)
  • Offer perks to old members - turn it into an incentive for them to migrate from old system (@lydia )

Brainstormed perks

  • Matching donations: invite sponsors, patrons, individuals to match the amount raised in a certain period (with a cap), e.g. "Company X will match up to 1000 € all new supporting member registration over the next 5 days". (@aniqakhokhar )
  • Exclusive digital work of art: ask an artist (maybe David Revoy? Tyson Tan?) to produce an exclusive Plasma 6-related work of art and send it to all new registered supporting members
  • Meet a dev: give new supporting members to book a chat with a developer - in small groups of, say 5 supporters at a time, so they can get some quality time and ask questions
  • Early access to wallpaper: what it says on the box
  • Video Tutorial: HOWTO make amigurumi and origami* Konqi (We e could make the latter a live video tutorial over BBB. PeerTube with @tcanabrava )
  • ... (please suggest more in comments)

Brainstormed Promotional activities

  • Reddit AMA
  • Video AMA (maybe on PeerTube?)

I had an idea for a countdown page, maybe we could add to that another, "fund-calculator" section

paulb added a comment.Sep 8 2023, 11:29 AM

I had an idea for a countdown page, maybe we could add to that another, "fund-calculator" section

Sounds good. The donorbox frame already contains a progress bar to see how donations are going.

paulb updated the task description. (Show Details)Sep 8 2023, 11:29 AM

I would very much encourage us to focus on making this a supporting membership drive. We are currently in the process of migrating the supporting memberships from CiviCRM to Donorbox and we need to ramp up supporting memberships there: T16325 We should encourage this over simple donations to build up a reliable base of income for the e.V. instead of one-off support.
We could still have a goal associated with it like signing up X supporting members during the campaign.

paulb added a comment.EditedSep 8 2023, 4:46 PM

Yes, @lydia . This sounds a good moment to do that. I can imagine how we can associate both "support Plasma 6" and "become a "supporting member" (even though we will have to give users the option of one-shot donations somewhere)

Edit: Hmmm... maybe offer include names or nicknmaes of supporters in "Plasma 6 credits", maybe somewhere under "System Settings" > "About this system".

paulb updated the task description. (Show Details)Sep 8 2023, 4:47 PM

I would very much encourage us to focus on making this a supporting membership drive. We are currently in the process of migrating the supporting memberships from CiviCRM to Donorbox and we need to ramp up supporting memberships there: T16325 We should encourage this over simple donations to build up a reliable base of income for the e.V. instead of one-off support.
We could still have a goal associated with it like signing up X supporting members during the campaign.

I'm not sure how much technical work would it be, but on release day we could send a "Hi $Name plasma6 is out, thank you so much for helping us make it" email to our supporters, for one-time donors also adding a "btw pls become a supporting member" part.

Not strictly about this campaign, but giving supporting members a badge on Discuss might also help somewhat - also technically maybe impossible?
Or we could even look at incentivizing donating regularly by sending a printed “Thank You” note with a few stickers after large donations, although I imagine that'd be a logistical n̶i̶g̶h̶t̶m̶a̶r̶e̶ challenge.
The simplest change with no likely actual result could be changing the default selection on Donorbox to 'monthly'.

paulb added a comment.Sep 9 2023, 11:21 AM

Not strictly about this campaign, but giving supporting members a badge on Discuss might also help somewhat - also technically maybe impossible?

Nice thought. We must add someone from the Discuss management team to this discussion.

Or we could even look at incentivizing donating regularly by sending a printed “Thank You” note with a few stickers after large donations, although I imagine that'd be a logistical n̶i̶g̶h̶t̶m̶a̶r̶e̶ challenge.

Sending physical stuff is always a huge pain. That said, another pretty good idea. worth exploring.

paulb added a comment.EditedSep 11 2023, 10:33 AM

@lydia and @aronkvh, we can use this campaign.

So my thoughts go something like this:

  • Create a nice-looking Plasma 6-themed fundraiser campaign page with an encouraging text (and maybe the countdown?)
  • Set an explicit goal -- something like add 60, 66, 600? (because, you know Plasma 6) new regular donors
  • Place the donation box right in the upper right hand corner, where nobody can miss out
  • Add a link somewhere in the text for the people who only want to donate once
  • Offer donors who want to have their name appear in the "About this system" in Settings or on the "Welcome page" (according to this the latter should be trivial)
  • Maybe some other incentive? A free T-shirt if they come to Akademy?
paulb updated the task description. (Show Details)Sep 11 2023, 10:40 AM

Displaying members right on the /donate page (like the Blender or Krita funds do) can also be an incentive

Displaying members right on the /donate page (like the Blender or Krita funds do) can also be an incentive

Okay. We need to make it crystal clear to donors that if the DO NOT want to appear in either acknowledgement list, they must check the "Make donation anonymous" box:

I can't see an option to make it opt in the campaign configuration.

paulb updated the task description. (Show Details)Sep 11 2023, 12:47 PM
paulb added a comment.Sep 12 2023, 6:39 PM

Started writing the text for the page. This is a late draft:


Support the Plasma 6 Fundraiser

Ignite Innovation with Your Donation!

Exciting news on the horizon! In February 2024, Plasma 6 is set to make its grand debut. But we need your help to ensure its successful launch.

Why Donate

Because generosity is at the heart of KDE.

It's what motivates our incredible volunteers to share their time and knowledge to keep building new features and keeping KDE software up-to-date and secure.

And then we have our supporters: their generous contributions and sponsorships keep KDE's gears turning and ensure that our developers can continue their fantastic work.

Now you too can become a Supporter!

Fill out the form above and you too can support the champions who tirelessly improve our software every day.The KDE development ecosystem is a bustling hive of activity, and every donation helps keep it buzzing with innovation.

Perks

We know that keeping KDE healthy and running is all the reward you need for your generosity, but, as a token of our appreciation for your support, we are also offering:

  • To have your name shine bright on our donation page, forever acknowledging your contribution.
  • to let the KDE community how your contribution made Plasma 6 possible by including your name on the Plasma 6 welcome wizard.
  • And don't forget, if you're at Akademy, you can snag yourself a stylish T-shirt to proudly show your KDE love.

(If you don't want any of the above, that is fine too, of course. Remember to mark the "[✔️] Make donation anonymous" checkbox in the donation process above).

How We Spend the Money

This where your donation will make a difference:

  • Sprints for Developers: You will help finance the in-person meetups that keeping our developers energized and focused on making KDE even better.
  • Travel Costs to Events: You will support our team's presence at important gatherings and conferences, like FOSDEM, FOSSAsia and LinuxCons.
  • Akademy Event: You will ensure the success of our yearly gathering for all community members, and foster collaboration and growth.
  • Running KDE: You will keep the lights on at KDE HQ and our digital home running smoothly.
  • Paying Support Staff: You will ensure KDE has on hand the experts we need to assist our contributors and users.

Our Goal

Our aim is to sign on 100 new member supporters and raise 20,000 euros within the next 3 months. With your support, we can achieve this milestone and ensure the continued success of KDE and the launch of Plasma 6.

Join us in making Plasma 6's launch a spectacular success. Contribute to our fundraiser. Your donation will fuel innovation, support dedicated developers, and ensure that KDE continues to shine brightly in the world of free open-source software. Together, we can achieve great things!

[Donate Now]


paulb added a comment.Sep 12 2023, 6:39 PM

We're going to need that page

Hey @paulb do you need me to set up the campaign on donorbox?

paulb added a comment.Sep 12 2023, 6:55 PM

Hi @laysrodrigues

Hey @paulb do you need me to set up the campaign on donorbox?

Thanks! But there is already one we haven's used that fits our purpose: https://donorbox.org/org_admin/forms/452341

paulb updated the task description. (Show Details)Sep 12 2023, 6:55 PM
paulb added a comment.Sep 15 2023, 5:56 PM

It would be good to get some feedback from the fundraiser team on some of this. For example goals: is 100 new members a good number? What default donation for a month and year be?

paulb added a subscriber: ngraham.Sep 15 2023, 7:49 PM

@ngraham says there would be no problem to include a list of members on a page in the Plasma start up wizard 🎉

paulb updated the task description. (Show Details)Sep 15 2023, 7:49 PM
paulb updated the task description. (Show Details)

Question for fundraiser team:

In the fundraiser box, a user can put in a custom amount of 25 € and higher. Isn't that very low to become a supporting member? 25 € a year is about 2 euros a month. Should we not have a higher minimum?

@ognarb , @lydia , @laysrodrigues , other fundraiser team members...

It should be 25 a quarter or 100 a year minimum. If that's not the case we need to change it.

paulb added a comment.EditedSep 20 2023, 4:24 PM

Thanks @lydia. As I thought.

As it stands, the form allows you to create donations of as low as €25 annually.

I will poke around on donorbox and see if I can find how to solve that.

paulb added a comment.Sep 20 2023, 4:38 PM

Is the fundraiser team okay with the perk of giving away Akademy t-shirts to supporting members at next year's Akademy?

paulb added a comment.Sep 20 2023, 5:14 PM

Thanks @lydia. As I thought.

As it stands, the form allows you to create donations of as low as €25 annually.

The only way to avoid this is to disable custom donation amounts, which I will now do.

To compensate, we could add a number of extra option amounts to the Yearly and Quarterly sections. Instead of having just €100 for the yearly donation, for example, we can have €100, €150 and €200. Likewise for the Quarterly, instead of having only €25, we can have €25, €37.50 (150/4) and €50.

What do you think?

paulb added a comment.Sep 20 2023, 5:25 PM

Form would look like this:

Do you agree to these changes?

can you do a yearly one but paid every month?
if not that, a yearly one that also shows how much it'll be per month?

paulb added a comment.Sep 20 2023, 8:21 PM

can you do a yearly one but paid every month?
if not that, a yearly one that also shows how much it'll be per month?

Basic math indicates that it comes out to less than 10 euros a month. That is mentioned in the text on the page, by the way.

As for adding a new payment mode, ask @lydia , @laysrodrigues and @ognarb , as I will not make any changes that I may asked to be roll back later because they were not approved by the fundraiser team.

Is the fundraiser team okay with the perk of giving away Akademy t-shirts to supporting members at next year's Akademy?

This sounds like a bad idea, a T-Shirt cost a lot (particularly shipping) and KDE e.V. is often covering some of the cost for people outside of the eu. This would eat a significant portion of their donation.

Form would look like this:

Do you agree to these changes?

We should still have the possibility to do one time donation with 5€ as minimum. Not everyone wants to do a recurring donation and the more way there are to donate the better it is.

paulb added a comment.EditedSep 21 2023, 7:50 AM

This sounds like a bad idea, a T-Shirt cost a lot (particularly shipping) and KDE e.V. is often covering some of the cost for people outside of the eu. This would eat a significant portion of their donation.

the text says we give the t-shirt to people who become members AND come to pick it up at Akademy. No shipping.

Though I admit I now believe some donors may resent this, if they cannot make it to Akademy so maybe it is not a such a good idea.

What would be a good idea is more suggestions for other perks to make memberships more attractive. I am all ears.

We should still have the possibility to do one time donation with 5€ as minimum. Not everyone wants to do a recurring donation and the more way there are to donate the better it is.

There is a link at the bottom of the text that says exactly that:

If you'd prefer a one-time donation, click here.

We were asked to make adding memberships the main thing, and it is what I did. That said, I agree we could make it a bit more noticeable by putting it higher up in the text and make it a button or something.

But you (plural), as the fundraiser team, have to agree and confirm that that is what you want to do, alongside answering everything else I have asked and for which I am still waiting for replies.

What would be a good idea is more suggestions for other perks to make memberships more attractive. I am all ears.

We tried in the past to add perks to the memberships and this didn't work out. It was a lot of work and money to coordinate everything. We want to be efficient with our money usage.

Aside from adding the name of the donnors in the plasma wizard and maybe also display the name on the donation page (similarly to that fund.blender.org does), I don't think we should do any perks.

>  If you'd prefer a one-time donation, click here.

We were asked to make adding memberships the main thing, and it is what I did. That said, I agree we could make it a bit more noticeable by putting it higher up in the text and make it a button or something.

I put the link just beneath the donation box.

Also I just checked but donnorbox support membership compaign, that we should probably use:

https://donorbox.org/membership-compaign

This allow to define a minimum unfortunately this only support monthly and annually recurrence and not quartely. But 10€/month is similar to 25€/quarterly

What would be a good idea is more suggestions for other perks to make memberships more attractive. I am all ears.

We tried in the past to add perks to the memberships and this didn't work out. It was a lot of work and money to coordinate everything. We want to be efficient with our money usage.

Aside from adding the name of the donnors in the plasma wizard and maybe also display the name on the donation page (similarly to that fund.blender.org does), I don't think we should do any perks.

>  If you'd prefer a one-time donation, click here.

We were asked to make adding memberships the main thing, and it is what I did. That said, I agree we could make it a bit more noticeable by putting it higher up in the text and make it a button or something.

I put the link just beneath the donation box.

Also I just checked but donnorbox support membership compaign, that we should probably use:

https://donorbox.org/membership-compaign

This allow to define a minimum unfortunately this only support monthly and annually recurrence and not quartely. But 10€/month is similar to 25€/quarterly

This is actually expensive. When using the membership feature, donorbox is taking twice as much money as fee, unless we have a pro account :( I asked in the fundraising chat if we are using the pro version

paulb added a comment.Sep 21 2023, 4:12 PM

This is actually expensive. When using the membership feature, donorbox is taking twice as much money as fee, unless we have a pro account :( I asked in the fundraising chat if we are using the pro version

Really? I am pretty sure we are not using the pro version.

ngraham added a comment.EditedSep 21 2023, 6:30 PM

The point of this particular fundraiser is to gain more memberships, which cost 100€ per year at the minimum. I woudn't be in favor of making donation methods that don't meet this threshold have equal prominence with the ones that do. I think what Paul mentioned is ideal: a visually de-emphasized link to make a one-time donation if you don't think you can manage a membership.

If the fees are higher, the fees are higher.

Carl has worked a lot on the page, so it's not relevant anymore (but I'm still gonna send it because I'm stubborn), but here's an inconsistent mockup for the fundraiser + a countdown.

paulb added a comment.Sep 21 2023, 8:00 PM

Carl has worked a lot on the page, so it's not relevant anymore (but I'm still gonna send it because I'm stubborn), but here's an inconsistent mockup for the fundraiser + a countdown.

It is relevant. We have to figure out how to implement it, is all. The colours are a bit to bright, but the layout works

Hello all,
When we were discussing the use of Donorbox for Membership of KDE, we decided to use fundraising campaigns in donorbox because of the flexibility that we have. And we would have two campaigns, one fore ongoing donations and one for one - time donations.

This is why I do recommend using a Fundraising Campaigns for this fundraiser. It could also be needed to have two campaigns, but if we manage that on one page, we can just show different forms for each one.

paulb updated the task description. (Show Details)Oct 1 2023, 5:14 PM
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paulb added a subscriber: tcanabrava.
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