I wonder if KDE people working on projects related to R&A are aware of this proposal. It would be great to hear their opinion. Can we get them involved?

I was working in parallel in this proposal I just submitted, my suggestion is about a more overarching effort relating to the onboarding of new contributors:
https://phabricator.kde.org/T7116

This related proposal was also made, but it is more specific to bugzilla and coders:
https://phabricator.kde.org/T6832
I guess the two could merge in the process of discussion.

+1 on emphasizing collaboration and togetherness. How about adding "digital" to it to align with the vision?

This appeared on Dot a couple of days ago: https://dot.kde.org/2017/07/25/plasmas-vision

I came across two articles on Authentic Marketing and User Generated Content that are probably good to take into consideration:
https://www.tintup.com/blog/authentic-marketing/
https://www.tintup.com/blog/user-generated-content-definition/

In T5741#88622, @skadinna wrote:

Outreach to press, partners, distributions...

• Distribution Communication on the wiki - is this still alive? :) https://community.kde.org/Promo/Distribution_Communication/Tasks

Yup, there are definitely overlaps and connections. This path makes total sense, but I have my doubts about it being set this clearly and things being as straightforward.

The problem I see in click baiting is when the content doesn't correspond to the title or fails to deliver and we should definitely avoid that. But most of the things mentioned in the pdf indeed work, so it's good to have them in mind when posting.

A clearly defined strategy for the marketing and kde-promo actions is essential in order for our efforts to be beneficial for KDE and its products so am looking forward to seeing this developing.

Lots of good suggestions here.

Inspiration can be drawn from KDE's code of conduct. I regularly point users to it, since I find it a useful resource of simple yet effective guidelines.

This is really interesting, thanks for sharing Lydia!

+1 in regular meetings and a dedicated communication channel. Looking forward to meeting everyone! =)