Promo Sprint: Topics
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Help us decide what topics we should work on.

paulb created this task.Wed, Oct 25, 6:58 AM

Here are some general suggestions; I'll come back to expand and refine them:

  1. Assessing the current state of KDE Promo - what works, what doesn't, what do we need the most help with... Part of this can be the discussion on how to attract and onboard new contributors.
  1. Defining goals and long-term plans (getting feedback on our marketing strategy draft and improving it together)
  1. Preparing smaller tasks and campaigns based on 2. (basically, things we can start doing immediately to advance the goals we've agreed on)
  1. Analyze the data generated by social media to think of plans to spread KDE and it projects.(Piwik for KDE sites, Analytic tools of social media for the rest)
  2. Start to make guidelines for promo material, like photo size, blog posts structure... (Was discussed on the channel a couple days ago)
  1. BehindKDE - Involving new contributors, make it as active. For the new contributors who are interested in marketing/ non coding tasks, we can suggest this program
  2. Can provide tasks related to KDE promo in GCI for young students
  3. We can think of having KDE ambassadors to let the world know about us in educational institutions/ offices and different regions. To make it interesting, we can assign them different badges like beginner, expert, advanced etc
neofytosk added a comment.EditedFri, Nov 3, 7:53 PM
  1. Linking any possible goals to KDE community's actions.
    • What behaviors of community members would be beneficial for KDE and how can we promote and enable them?
    • How can we turn a large yet passive audience into active promoters and contributors?
  2. Consider promoting and reaching out to other organizations/projects/companies and assess any possible partnerships. Can we get:
    • hardware businesses to ship KDE's products by default?
    • organizations to switch to KDE's software solutions?
icosta added a subscriber: icosta.Tue, Nov 7, 8:51 AM

Some ideas for possible topics:

  1. Data. Gathering data about KDE brand, adoption, target markets, needs, awareness, etc.
  2. What makes KDE remarkable? What is our "purple cow"?
  3. Thinking outside the box. What haven't we thought off before? We could do some creative brainstorming. There are nice formats for this.
  4. Looking back. What has worked before? What can we do again?
  5. Create a campaign for KDE. Using our values, purpose, vision, mission, we could concretely plan a marketing campaign. I see billboards and TV ads ;-)
  6. How to tap into the resources of 20 years of history?
  7. Review marketing strategy. Feedback on plans and ideas.

It might be good if the people most actively working on marketing could indicate what would be of the highest value for them. Working on strategy, making concrete plans, solving imminent problems, whatever. To give some guidance how we can get the most value out of the meeting.

paulb added a comment.Wed, Nov 8, 12:27 PM

Mine:

  1. Develop a comprehensive, but simple checklist that will allow project managers know if there web is audience-friendly
  2. Develop an event that will help more end users become familiar with KDE apps and environments
  3. Develop a list of things to do to boost our presence at technical-events held by others, based on experience at QtWS 2017
  4. Brainstorm and develop ways of having a presence in non-technical or, at least non-FLOSS specific conferences and events
  5. There is a proposal in T6895 that suggests trying to make KDE the default tech solution for research and academia. Brainstorm more specialised fields we could attack and how to go about it involving developers
  6. Brainstorm more actions to reach end-end users
  1. Set up a boilerplate for crowdfunding campaigns. Get the Promo and Fundraising WG, and work on it, so half of the work will be done when we need to work on a campaign.