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Promote Okular receiving Blauer Engel ecolabel
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Description

Promotion ideas for Okular and Blauer Engel (BE) eco-certification. Ideas welcome! Important: by contract the German Environment Agency must be informed about any outreach before publication.

Overarching message: KDE cares about the environment and is working toward a sustainable digital future!

Campaign aims: BE4FOSS (KDE Eco) will promote Okular's Blauer Engel eco-certification to general audiences interested in digital sustainability. This includes environmentalists, official institutions (especially those following Green Public Procurement initiatives), as well as computer users open to adopting environmentally-friendly software products. A related campaign will be made for software developers who (i) are working on making their software more energy-efficient (while extending battery life!) or (ii) seek eco-certification to increase the appeal of adoption of their software product by users and official institutions.

Success: Success will be measured by any of the following:

  • coverage of Okular's Blauer Engel eco-certification in traditional and social media,
  • an increase in downloads of Okular (where measurable),
  • more interested parties joining the KDE Eco movement, or
  • a higher number of Free Software developers applying for Blauer Engel eco-certification.

Blauer Engel website: https://www.blauer-engel.de/de/produktwelt/ressourcen-und-energieeffiziente-softwareprodukte

Target Audience:

  • Environmentalists
  • Institutions (especially those following Green Public Procurement)
  • Potential users interested in digital sustainability
  • Journalists and influences in traditional and social media
  • Developers interested in energy-efficient software design
  • Developers interested in increasing appeal of adoption with eco-certification

Relevant Organizations:

  • KDE / KDE Eco
  • German Environment Agency (Umweltbundesamt, or UBA)
  • Germany's Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (Bundesministerium für Umwelt, Naturschutz, nukleare Sicherheit und Verbraucherschutz, or BMUV)
  • Umwelt Campus Birkenfeld

Website Updates:

  • Update Okular website with BE label
  • Update KDE Eco website featuring Okular and BE label
  • Wikipedia article for Okular / KDE

Press:

Press Portals (for Germany, see https://presseverteiler.de/presseportale/)

  • firmenpresse.de
  • portalderwirtschaft.de
  • neue-pressemitteilung.de
  • pr-echo.de (short press releases of 250 words or more, a picture as well as five links can be included)
  • perspektive-mittelstand.de
  • news8.de (title maximum 25 characters, press release between 25 and 5,000 words long)

Blog Posts:

  • Dot announcement for larger KDE community
  • KDE Eco blog announcement, with information for certifying other FOSS/KDE software products (see also promo video)
  • Guest posts or interviews with those involved with Okular measurements/BE ecolabel (Umwelt Campus Birkenfeld researchers, Cornelius, Blauer Engel representatives)
  • Blog post about KDE's vision and sustainable software (adapt Grazer Linuxtage abstract in progress)

Video:

  • Release KDE Eco promo video

Social Media:

  • Upload promo video to Peertube
  • Announcement on Mastodon (with link to PeerTube video)
  • -> Above also for non-FOSS social media (Twitter, YouTube, etc.)
  • Relevant mailing lists with links to social media posts (FSFE, FSF, Bits & Bäume, FIfF, etc.)

Example subreddits:

  • r/kde
  • r/linux
  • r/sustainability/ (150k users, since Jul 8, 2008, Description: "Sustainability is the ability of system to endure. While most people associate the term with the environment, true longevity requires social and economical sustainability as well as ecological sustainability.")
  • r/energy/ (126k users, since Mar 19, 2008, Description: "Welcome to energy")

Podcast:

  • together with FSFE, interview with one or more involved persons (Okular devs, KDE Eco, etc.)

Panel/Roundtable Discussions:

  • at conference or similar, group discussion on sustainable Free Software (Upcycling Android, KDE Eco, etc.)

Hashtags:

  • #KDEEco
  • Okular
  • #EcoCertified
  • #BlauerEngel
  • #BE4FOSS
  • #FEEP
  • #EnergyEfficiency
  • #Sustainability
  • #BMUV
  • #GermanEnvAgency

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joseph created this task.Feb 14 2022, 11:36 AM
joseph updated the task description. (Show Details)Feb 15 2022, 2:05 PM
joseph updated the task description. (Show Details)
joseph updated the task description. (Show Details)Feb 15 2022, 2:18 PM
joseph updated the task description. (Show Details)Feb 15 2022, 4:20 PM
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joseph updated the task description. (Show Details)Feb 23 2022, 4:46 PM
joseph added a comment.EditedFeb 24 2022, 3:43 PM

Ideas for promo video information for media hosting sites and social media platforms.

Title: "KDE Eco: Building Energy-Efficient Free Software!"

Description text: "Software may be immaterial, but it runs on hardware and determines its energy consumption. Making software energy efficient is crucial. Let's build energy-efficient Free Software together!"

Tags: KDE, KDE Eco, BE4FOSS, FEEP, Blauer Engel, Eco-Certification, Energy Efficiency, Climate Crisis, Environment

Text + Hashtags for social media:

273 characters (280 max Twitter):

The ICT sector currently contributes as much C02 as the aviation industry, and continues to rise. Making software efficient is crucial. Say hello to #KDEEco: Let's build #energy-efficient #FreeSoftware together!

Automotive #FOSS, #BlauerEngel #ClimateCrisis #BMUV #GermanEnvAgency

500 characters (500 max Mastodon):

Software is immaterial, but it determines the energy consumption of hardware. The ICT sector currently contributes as much C02 as the aviation industry, and the numbers continue to rise. Making software efficient is crucial. Say hello to KDE Eco: Let's build energy-efficient Free Software together!

https://tube.kockatoo.org/w/qd8djJo2Xb2ZpKz1i3jXiR

https://eco.kde.org/

Automotive #KDEEco #BE4FOSS #FEEP #FOSS #BlauerEngel #EcoCertification #EnergyEfficiency #Sustainability #ClimateCrisis #Environment #BMUV #GermanEnvAgency

Long Description:

KDE invites you to get your software project certified with Germany's top seal of approval for eco-friendly products: the Blauer Engel eco-label.

Software may be immaterial, but it determines the energy consumption of hardware, and making software resource efficient is crucial. The Information and Communications Technology (ICT) sector is reported to contribute as much C02 to the environment as the aviation industry -- and the numbers continue to rise.

Sustainability, as reflected in the Blauer Engel criteria for software eco-certification, must be considered holistically: user autonomy and transparency, hallmarks of Free and Open-Source Software, are a part of that.

In this light, sustainable software follows naturally from KDE's long-standing mission and guiding vision, as well as the talent and capabilities of its community members.

Now we want the larger Free Software community to join us. You too can make digital sustainability and energy-efficient Free Software part of our future. Help us live up to our responsibility for this and future generations! Join us at KDE Eco.

Posted To:

Edited to add: It seems hashtag-KDE appears as "Automotive" for some reason.

Edited to add long description for media hosting.

Edited to add links to where posted.

paulb closed this task as Resolved.Apr 3 2023, 7:52 AM