Promotion ideas for Okular and Blauer Engel (BE) eco-certification. Ideas welcome!
**Overarching message**: KDE cares about the environment and is working toward a sustainable digital future!
**Campaign aims**: In this promotion campaign, BE4FOSS (KDE Eco) will promote Okular being awarded the Blauer Engel eco-label to audiences generally interested in digital sustainability, such as environmentalists, institutions including those following Green Public Procurement initiatives, as well as computer users open to adopting environmentally-friendly software products. A related campaign will be made for software developers who are working on making their software more energy-efficient (while extending battery life!) or who seek eco-certification to increase the appeal of adoption of their software product by users and official institutions.
**Success**: Success will be measured by any of the following: coverage of Okular's Blauer Engel eco-label in traditional and social media, an increase in downloads of Okular (where measurable), more interested parties joining the KDE Eco movement, or a higher number of Free Software developers applying for Blauer Engel eco-certification.
//Target Audience://
- Environmentalists
- Institutions (especially those following Green Public Procurement)
- Potential users interested in digital sustainability
- Journalists and influences in traditional and social media
- Developers interested in energy-efficient software design
- Developers interested in increasing appeal of adoption with eco-certification
//Relevant Organizations://
- KDE / KDE Eco
- German Environment Agency (Umweltbundesamt, or UBA)
- Germany's Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (Bundesministerium für Umwelt, Naturschutz, nukleare Sicherheit und Verbraucherschutz, or BMUV)
- Umwelt Campus Birkenfeld
//Website Updates://
- Update Okular website with BE label
- Update KDE Eco website featuring Okular and BE label
- Wikipedia article for Okular / KDE
//Press://
- heise.de
- other?
//Blog Posts://
- Dot announcement for larger KDE community
- KDE Eco blog announcement, with information for certifying other FOSS/KDE software products (see also promo video)
- Guest posts or interviews with those involved with Okular measurements/BE ecolabel (Umwelt Campus Birkenfeld researchers, Cornelius, Blauer Engel representatives)
- Blog post about KDE's vision and sustainable software (adapt Grazer Linuxtage abstract in progress)
//Video://
- Release Lana's promo video
//Social Media://
- Upload promo video to Peertube
- Announcement on Mastodon (with link to PeerTube video)
- -> Above also for non-FOSS social media (Twitter, YouTube, etc.)
- Subreddits (e.g., r/sustainability, r/environment, r/energy)
- Relevant mailing lists with links to social media posts (FSFE, FSF, Bits & Bäume, FIfF, etc.)
//Hashtags://
- #KDEEco
- #Okular
- #EcoCertified
- #BlauerEngel
- #BE4FOSS
- #FEEP
- #EnergyEfficiency
- #Sustainability
- #BMUV
- #GermanEnvAgency