We should add Social Media and Blogs as promotional outlets for this campaign.

Digital Marketing Plan

Target Audience
Currently, the majority of our audience is FOSS users. Our target audience for this project will be the FOSS community, end-users and people outside the FLOSS community.

Metrics
Metrics to check if we are on the right track.

Awareness:

• Follower growth.
• Audience growth.

Engagement:

• Likes
• Comments
• Mentions
• Post engagement rate

Posts (Photos/Videos)
Topics can include:

• Posts about Eco tips related to software.
• Posts about Eco tips related to desktops, laptops or any hardware related to computers and mobile phones.
• Informative, educational and inquisitive posts related to making software environmentally friendly.
• Engaging posts (two-way communication) like polls.

Hashtags
Use all relevant hashtags effectively, between one and five is considered optimal.
#KDEEco – for all posts.
#KDEEcoTips – for all posts related to tips.
#KDECommunity – for contributors.

Blogs
Topics can include:

• Blogs by the team about Eco software.
• Excerpts from any important article or interview that can benefit users.
• Influencers’ blogs about Eco.

Guidelines

• Posts/blogs should be written in English.
• Post once a week and Blogs once a month on main KDE accounts. Preferably on weekdays.
• Make it interactive: reply to questions and comments.
• Encourage the audience to like, comment, and share.
• Make a set colour palette, it increases the recognizability of posts.
• Check our insights and tweak the strategy and posts.

Maybe blog topics can include also tutorials? Like "How to code while respecting the environment" with examples of code that is inefficient.