KDE's Instagram Strategy/Guideline
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Description

In this task, we want to establish a strategy for Instagram and layout guidelines to fulfil that strategy.

Goals
Derived from Promo Goals

  • Increase brand awareness about KDE outside the FLOSS community.
  • Increase and engage contributors.
  • Increase the number of end-users.

Instagram Strategy (First Draft)

aniqakhokhar triaged this task as High priority.
paulb added a comment.EditedMay 11 2020, 7:09 AM

Great start. When you create a new task, you will want to state Description in terms of what you want to achieve. So instead of

We are creating KDE's Instagram strategy/guideline.

maybe rephrase it as

In this task we want to establish a strategy for Instagram and lay out guidelines to fulfill that strategy.

I am also missing a section that describes which of Promo's long term goals you want to help forward by using this strategy.

aniqakhokhar updated the task description. (Show Details)May 11 2020, 7:43 AM
aniqakhokhar updated the task description. (Show Details)
aniqakhokhar updated the task description. (Show Details)
aniqakhokhar updated the task description. (Show Details)May 12 2020, 3:05 PM

I have made the first draft of the Instagram Strategy.

https://share.kde.org/s/epY2dbwgWqdB3A7

Hi, I manage Krita's instagram account which we just started a couple weeks back. And I am really new to the platform. And if I am not wrong you could add only one link in your bio, right? There are too some restrictions on adding a donation link or sticker too, like you have to be a charity or something in the same lines. I could be wrong though. Another thing, after switching to a professional account, I am not able to add posts to the stories.

Hi, I manage Krita's instagram account which we just started a couple weeks back. And I am really new to the platform. And if I am not wrong you could add only one link in your bio, right? There are too some restrictions on adding a donation link or sticker too, like you have to be a charity or something in the same lines. I could be wrong though. Another thing, after switching to a professional account, I am not able to add posts to the stories.

Hi, You can add another link in the Bio and only one link in the website section. You can add donation link if you edit your profile as Charity.
As you have just shifted to the professional account that's why it's not allowing you to add posts. in a few days you will be able to do so.
If you need further details you can message me on Matrix.

Hi, You can add another link in the Bio and only one link in the website section. You can add donation link if you edit your profile as Charity.
As you have just shifted to the professional account that's why it's not allowing you to add posts. in a few days you will be able to do so.
If you need further details you can message me on Matrix.

Ahh great, I could add a donation link in the bio then I guess. I don't think neither kde or krita qualifies as a charity. Sure, I am too in the kde-promo telegram group, :)

aniqakhokhar updated the task description. (Show Details)May 12 2020, 4:12 PM
paulb added a comment.EditedMay 12 2020, 5:30 PM

@aniqakhokhar very comprehensive document and well thought out. I do think you may be slightly off target. Nothing serious, minor adjustments will solve the problem.

Here's what my line of reasoning on how you may crack the Instagram conundrum:

  • We already cover most of the FLOSS community via other social media platforms. I doubt that many people go to Instagram in search of news or information about open source.
  • As far as my knowledge of Instagram goes, it is a platform whose users are more concerned about the aesthetic qualities of a post than the users of other platforms. Getting the right angle for a selfie or the best lighting for a meal for your next Insta post is practically a trope nowadays. You yourself are talking about palettes.

SO

  • Looking to appeal to the Instagram crowd with content about the FLOSSness of KDE's products I think is not going to get you very far. I doubt that the freedom of software is in any way near the top of your average Instagram user's list of priorities.
  • The gratuity of Plasma and KDE applications will also not crack it. I am pretty sure that most Instagramars prefer to have Apple products, despite them being expensive and very restrictive.

What would be an interesting focus?

  • I would go down the exclusivity, hipsterish road. I would underline the fact that Plasma is beautiful and used by so few people, that it is something that can really set them apart.
  • I would push the fact that Plasma is so customisable, you can have a beautiful desktop like nobody else in the world has. Plasma is a desktop that both defines you and is defined by you.

On a platform famous for users that crave notoriety and to assert their individuality, I think this, being so hip you use something so exclusive that nobody has heard of it or seen anything similar, would be a compelling focus.

This means, among other things, lots of screenshots of heavily customised desktops like you would see in r/unixporn or, indeed, r/kde. You could even make it a thing and have a weekly challenge for the most aesthetically-pleasing customised desktop among subscribers to, not only Instagram, but the other social media platforms we operate on, with the honour for the author of having their desktop appear in KDE's official Instagram for the world to marvel at.

Make snapping your desktop the new instagraming your food.

Does this make sense?

Yes, you are right. That's why I have made the calendar so once a week we can post about other products. We want to create awareness. so we have to tweak our strategy on the basis of how people respond.

@paulb This is the first draft. I will make changes based on everyone's suggestions.

aniqakhokhar updated the task description. (Show Details)May 12 2020, 5:39 PM

If you're still taking suggestions, I'd like to point out a small but important detail: giving proper credit. This should be included in the guidelines section. If available, licensing information should be included in each post, and if we're posting something that's not our own original content, we should always indicate/credit the author.

Otherwise this strategy looks pretty sensible; I think you covered all the major points. One thing you might realize down the line is that trying to do too many different types of content doesn't work. This is just a possibility, not something that will necessarily happen. If it doesn't happen, just ignore my next paragraph :)

If it does happen, you might want to focus your efforts and tighten the strategy so that you only create the most effective types of content, instead of trying to "cover all bases" just for the sake of it. More specifically, I'm saying it probably won't make sense to insist on creating polls if they don't get any significant engagement. While the account is still "fresh", I think it's OK to experiment and try out different things, but as soon as you have enough data to back you up, you should prioritize the content that brings in the most value. Otherwise you'll just put unnecessary pressure on yourself and dissipate the resources on content with low ROI.

aniqakhokhar added a comment.EditedMay 12 2020, 8:01 PM

If you're still taking suggestions, I'd like to point out a small but important detail: giving proper credit. This should be included in the guidelines section. If available, licensing information should be included in each post, and if we're posting something that's not our own original content, we should always indicate/credit the author.

Otherwise this strategy looks pretty sensible; I think you covered all the major points. One thing you might realize down the line is that trying to do too many different types of content doesn't work. This is just a possibility, not something that will necessarily happen. If it doesn't happen, just ignore my next paragraph :)

If it does happen, you might want to focus your efforts and tighten the strategy so that you only create the most effective types of content, instead of trying to "cover all bases" just for the sake of it. More specifically, I'm saying it probably won't make sense to insist on creating polls if they don't get any significant engagement. While the account is still "fresh", I think it's OK to experiment and try out different things, but as soon as you have enough data to back you up, you should prioritize the content that brings in the most value. Otherwise you'll just put unnecessary pressure on yourself and dissipate the resources on content with low ROI.

Yes these are suggestions. We will streamline the topics based on suggestions and insights. You are totally right. Once the first draft has suggestions I will rewrite the strategy incorporating all the relevant changes.

The Maui team created some visual for their applications:

I believe this sort of picture could work pretty well for the people who enjoy beautiful images, but I not sure the sizes of the images are good for Instagram.

filipf added a subscriber: filipf.May 12 2020, 8:10 PM

The Maui team created some visual for their applications:

I believe this sort of picture could work pretty well for the people who enjoy beautiful images, but I not sure the sizes of the images are good for Instagram.

As soon as everyone has given their suggestions I can design a proper calendar with monthly topics and days. Then we can design our own pictures to make our account look beautiful.

afarid added a subscriber: afarid.May 14 2020, 1:36 PM

Hi, sorry if it is late, but I have a suggestion about the look of the posts. Basically the idea is to post only have triptychs that way we could have a very good looking general view.

This is an example of how our studio does it:

Another possibility is to use 2 rows to show a general screenshot of and app or Plasma.

Hi, sorry if it is late, but I have a suggestion about the look of the posts. Basically the idea is to post only have triptychs that way we could have a very good looking general view.

This is an example of how our studio does it:

Another possibility is to use 2 rows to show a general screenshot of and app or Plasma.

Yes, creating a collage is an amazing idea. We are still waiting for more suggestions. Thank you

Hi, sorry if it is late, but I have a suggestion about the look of the posts. Basically the idea is to post only have triptychs that way we could have a very good looking general view.

This is an example of how our studio does it:

Another possibility is to use 2 rows and take and show a general screenshot of and app or Plasma.

paulb added a comment.May 14 2020, 4:17 PM

Hi, sorry if it is late, but I have a suggestion about the look of the posts. Basically the idea is to post only have triptychs that way we could have a very good looking general view.

This is an example of how our studio does it:

Another possibility is to use 2 rows and take and show a general screenshot of and app or Plasma.

Whoa.

Bearing in mind many of our posts are going to be screenshots, and that these are not square, but rectangular (and getting wider by the day), this makes sense and makes for aesthetically pleasing posts.

I support the motion for triptychs for most posts (all may be a bit much).

Thanks for starting this

It would be good to get it onto a tool that people can comment on directly, I'm not sure if our Nextcloud has such a feature. I'm not against just using a shared google doc.

It would probably be good to give examples from the posts that are there already of the sort of thing that works well and the sort of thing that doesn't work so well (based on the simplistic metric of likes which is not necessarily the final word but is probably a good indicator)

Worth bearing in mind that this is being done by me and Nicolo for fun so making things too stringent in terms of talk of strategy or posting times makes it less fun. It's in the nature of instagram that much of the content is infomal and spontaneous. But also "Not more than one day gap between posts." is more than we likely have energy for (and I'd argue the opposite, you should have a one day gap between posts else it looks too overly keen).

Triptychs seem like a fun novelty but need more coordination that I would have energy for.

"Encourage the audience to like, comment, and share." meh that always feels cheap to me. Can you even share an instagram post? they only seem to have an option to share to a Story now rather than your feed.

I don't understand the Examples here. Infographics are nice but I doubt anyone has energy to make many for KDE and I'd think on balance most of our posts should be pics of people and places as they work well on Instagram. Pretty screenshots are good but not too high a proportion.

"User-Generated Content: Re-share posts of users in stories." yes I tend to do this with Krita and other KDE feed posts.

Calendar, pft I don't have energy for this :)

A random metric: our most popular post so far is the new Plasma wallpaper https://www.instagram.com/p/CAF4-FEqE3G/ (60+ likes, we're hardly in major influencer territory though) but that's not just a screenshot or the wallpaper it's a photo of a laptop with the wallpaper which works well and is easy enough to pose but will get a bit boring fast if it always shows my book case :)

@jriddell

There are applications to reshare, create layouts etc. But you can share posts as stories. We can always omit this line. My point was to give a call of action that can be in any form. Like Download now.

If there is a better way to comment on Strategy we can switch to that. Also, I am ready to help with posting if you want.