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Write Yearly Promo Report
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Description

  • Brainstorm achievements
  • Brainstorm activities carried out
  • Brainstorm ongoing projects
  • Brainstorm plans
  • Brainstorm wishlist

As part of our ongoing goal to provide more information back to the community about the work that the team does, we would like to put together a report that covers the last year and the accomplishments within the Promo team. The focus is to showcase the team's achievements and results of some of the things that the community cares about.

This year has been a successful year for the Promo team in terms of exposure and communication. This has led us to have a year full of events and successes. We would like to highlight these for the rest of the community.

Please note that this is “not” a report about your daily work, hours worked or routine. The format is just text. I feel this could be put together in 2 weeks, just to allow time for you to go back and review. if you need more time, let me know.

We truly appreciate your work and all you do for the community.

If you have any questions, please reach out to Aleix or me for more details.

paulb created this task.Aug 21 2018, 11:56 PM
paulb triaged this task as Normal priority.
abetts added a subscriber: abetts.Aug 22 2018, 3:46 AM

Thanks for taking this on Paul. Let me know if you have any questions.

skadinna added a comment.EditedAug 29 2018, 11:01 AM

Achievements

  • Consolidated the KDE Promo team and organized it into subgroups according to people's skills and preferences
  • Welcomed several new Promo contributors and helped them take responsibility for their first tasks
  • Developed communication guidelines and best practices for social media
  • Worked with Plasma developers and video creators to deliver better release info packages and improve the release announcement process
  • Improved collaboration with the Fundraising Working Group, which resulted in a successful crowdfunding campaign for End-of-Year 2017 fundraiser
  • Successful outreach efforts to tech media such as [NEED EXAMPLES], resulting in featured stories about KDE software and Akademy
  • Increased social media activity on all KDE social media platforms, which resulted in follower growth (NEED NUMBERS HERE)
  • Built relationships with KDE projects such as Krita, Kdenlive, KDE PIM, Atelier, whose contributors regularly participate in promo discussions and rely on us for advice and promo support

Activities carried out

Helped prepare the 2017 Community Report
https://ev.kde.org/reports/ev-2017/

Organized the first big Promo sprint since 2011
https://dot.kde.org/2018/05/25/promo-sprint-report-what-we-did-and-how-you-can-help-us

Supported Akademy 2017 with promo coverage
Examples:
https://dot.kde.org/2017/08/06/akademy-2017-retrospect
https://dot.kde.org/2017/07/24/akademy-2017-day-2
https://dot.kde.org/2017/07/22/akademy-2017-day-1
https://dot.kde.org/2017/07/18/what-expect-akademy-2017-day-1

Supported Akademy 2018 with promo coverage
Examples:
https://dot.kde.org/2018/08/13/akademy-2018-day-2
https://dot.kde.org/2018/08/12/akademy-2018-day-1
https://dot.kde.org/2018/05/29/claudia-garad-executive-director-wikimedia-%C3%B6sterreich-we-want-create-welcoming-atmosphere
https://dot.kde.org/2018/05/03/akademy-2018-program-now-available

Supported community events and campaigns
Examples:
https://dot.kde.org/2018/02/14/kde-love-story-translating-kalzium-chinese
https://dot.kde.org/2017/09/13/public-money-public-code-join-fsfe-campaign
https://dot.kde.org/2017/09/04/kde-and-google-summer-code-2017-fun-features-bugs-blogs

Supported the End-of-Year 2017 fundraiser
Examples:
https://dot.kde.org/2017/12/28/kde-community-2017
https://dot.kde.org/2018/01/16/reasons-get-excited-about-kde-2018

Promoted Randa 2017
Examples:
https://dot.kde.org/2017/12/11/randa-meetings-2017-accessibility-for-everyone
https://dot.kde.org/2017/09/12/randa-roundup-part-ii
https://dot.kde.org/2017/09/02/randa-roundup-part-i
https://dot.kde.org/2017/08/08/randa-meetings-2017-its-all-about-accessibility

Presence at tech events
Examples:
https://dot.kde.org/2017/10/13/kde-powers-qt-world-summit

Partnerships with hardware manufacturers to get Plasma distributed out-of-the-box
Examples:
https://dot.kde.org/2018/02/08/new-kde-slimbook-ii-sleek-and-powerful-plasma-based-ultrabook
https://dot.kde.org/2017/09/14/plasma-mobile-and-purisms-librem-5-free-smartphone

Supported new KDE software releases
Examples:
https://dot.kde.org/2018/06/13/plasma-513-new-version-kdes-desktop-environment-here

Promoted KDE Community goals
https://dot.kde.org/2017/11/30/kdes-goals-2018-and-beyond

Pushed for stronger Plasma Mobile promotion
Examples:
https://dot.kde.org/2017/04/28/user-question-some-free-software-phone-projects-ending-what-does-plasma-mobiles-future

Ongoing projects

  • The official website (kde.org) redesign
  • Improving the relationship with mainstream media, influencers, and tech reviewers
  • Developing a social media access policy
  • Brand messaging update
  • Helping KDE projects with promotion, attracting new contributors, and adopting visible KDE branding
  • Further improving the release announcement process for Plasma and KDE Applications

Plans

  • KDE India workshops targeted at students
  • Refining long-term strategies and marketing plans
  • Building a proper press kit as part of brand messaging and website overhaul
  • KDE presence at FOSDEM 2019
  • Supporting Akademy 2019
  • Supporting community goals and improving the onboarding process for KDE Promo
  • Increasing KDE's visibility at non-FOSS and non-tech events

Wishlist

  • Automated tools for scheduling content and retrieving social media analytics
  • More attractive KDE merch
  • Publicity stunts or ads in prominent public places; product placement in media
  • Carrying out focused market research to find out what technologies people use, how they use them, and what they like and dislike about them to be able to market KDE products
paulb added a comment.EditedAug 29 2018, 11:19 AM

Achievements

  • Consolidated relationship with other KDE projects (Kdenlive, Krita, KDE PIM, WikiToLearn) that regularly use Promo as
  • Reached an agreement inter-projects for a normalised common KDE branding: projects with their own website will show "Made by KDE" + K-in-gear logo. Projects with splash screens will also show "Made by KDE" + K-in-gear logo.

Activities carried out

Wishlist

  • Adequate budgets to attend external events
IlyaBizyaev added a subscriber: IlyaBizyaev.Aug 29 2018, 12:59 PM

Hello!

Russian-speaking community progress:

  • Increased subscriber count by 40% (374 people)
  • Created a chat to facilitate involvement, ~180 participants at the moment
  • Translated most of the news from official accounts and Planet this year, as well as Plasma and Applications announcements
  • A new website, kde.ru, is currently in development. It is planned to shut down the old forum and wiki in favor of the new chat and https://community.kde.org/RU
abetts added a comment.Aug 29 2018, 2:21 PM

I wanted to also ask, before posting anything to the community, please let the Board have a read on the report. Thanks for all you do!

rgomezantoli added subscribers: ngraham, bortega, rgomezantoli.Aug 29 2018, 10:45 PM

KDE Spain activities this year:

  • Social networks status:
    • Twitter: 1080 followers (+340)
    • Facebook: 441 (-1)
    • Google+: 164 (+5)
    • Linkedin: 130 (+2)
    • Youtube: 424 (+155)
    • Telegram group "KDE Cañas y bravas": 311 members with a maximum of 318
  • 4th season of podcast from september'17 to july'18: 11 podcast with a ~1h15m of duration each one. First of the season within "Maratón Linuxero" event (1th/september/2017) with over 600-800 people in live.
  • Akademy-ES 2018: Spain national congress celebrated in Valencia, with over 65 people.
  • Blogs from associated people to KDE Spain: KDEBlog ( http://www.kdeblog.com/) by @bortega and victorhckinthefreeworld (https://victorhckinthefreeworld.com/) by VictorHck translate to spanish most of all officials announces from KDE and @ngraham articles
  • Akademy and Akademy-ES 2017 organization in Almería with Hacklab Almería (http://hacklabalmeria.net/) as main local organizer.
paulb added a comment.Aug 31 2018, 5:35 PM
In T9469#157503, @abetts wrote:

I wanted to also ask, before posting anything to the community, please let the Board have a read on the report. Thanks for all you do!

@abetts where do you ultimately want this published? Who is the intended audience? What format does the board want the draft in?

abetts added a comment.Aug 31 2018, 7:23 PM
In T9469#157883, @paulb wrote:
In T9469#157503, @abetts wrote:

I wanted to also ask, before posting anything to the community, please let the Board have a read on the report. Thanks for all you do!

@abetts where do you ultimately want this published? Who is the intended audience? What format does the board want the draft in?

I think in a first instance turn it into the Board so that we can review it and then we can provide direction on what channels or how to present it. Thank you for the effort.

paulb added a comment.Aug 31 2018, 7:53 PM

We need to know who the ultimate audience is going to be, otherwise there is no way of knowing what is relevant and what style to write it in. Or do you want three or four different reports, one, say, for the board, another for sponsors, yet another for the community, and another for the general public?

abetts added a comment.Aug 31 2018, 7:58 PM
In T9469#157891, @paulb wrote:

We need to know who the ultimate audience is going to be, otherwise there is no way of knowing what is relevant and what style to write it in. Or do you want three or four different reports, one, say, for the board, another for sponsors, yet another for the community, and another for the general public?

Good point. Your ultimate audience is the community.

paulb added a comment.Aug 31 2018, 8:52 PM

Thanks. That is very helpful- On it.

paulb added a comment.Sep 4 2018, 2:56 PM

https://phabricator.kde.org/T9468#158791

@abetts said:

Can I ask when this report will be available?

Soon, like in the next couple of days.

abetts added a comment.Sep 4 2018, 2:58 PM
In T9469#158799, @paulb wrote:

https://phabricator.kde.org/T9468#158791

@abetts said:

Can I ask when this report will be available?

Soon, like in the next couple of days.

Thank you very much!

paulb closed this task as Resolved.Jan 25 2019, 6:09 PM