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Maniphest T7953

Compile list of influential outlets and influential "influencers" for product reviews
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Description

Now we have products with Plasma on them, we want to find influential outlets and "influencers" (bloggers, vloggers, etc.) to talk about them and take promoting KDE to the next level.

In this task we are asking you to suggest media and channels we should send products for reviews to. We would like you to think outside the FLOSS bubble, think Engadget and the Verge, more than LWN or Phoronix; think Linus Tech Tips (https://www.youtube.com/user/LinusTechTips/ - 5.2m subscribers), or Unbox Therapy (https://www.youtube.com/user/unboxtherapy - 9.9m subscribers). The aim is to reach an audience that may not even be sure what Linux is, but is interested in gadgets and new stuff all the same.

To add to this list, don't just write down the name, but help a bit more by providing a way of getting in touch with the outlet, channel, publication, or whatever.

For example:

Also, if you have a direct line to someone that can get us into Wired, or The Guardian's tech section, or anything else like that, please say so.

Have been compiling a couple of lists of possible contacts over the last months.

Related Objects

paulb created this task.Feb 12 2018, 7:02 PM
paulb triaged this task as Normal priority.

This will also help with task T7837.

paulb raised the priority of this task from Normal to High.Jul 31 2018, 8:45 PM
ognarb added a subscriber: ognarb.EditedJul 4 2019, 8:31 AM

Tech section of Le Monde (french) https://www.lemonde.fr/pixels/ It doesn't look like they have a contact email address, but the team can probably be contacted with twitter: https://twitter.com/martin_u https://twitter.com/szadkowski_m (szadkowski@protonmail.com)

ognarb added a comment.Jul 4 2019, 8:46 AM

Another french tech press is Numerama (https://www.numerama.com/contact/). Press release can be sent to "redaction at numerama.com" and journalist can be contacted at vorname.name at humanoid.fr

ognarb added a comment.Jul 4 2019, 9:24 AM

There are also:

paulb updated the task description. (Show Details)Jul 4 2019, 10:22 AM

Great job, @ognarb . We must also look for individuals, find the contact details of specific journalists. If we latch onto what they are interested in (= what they write about most often), we can know how to pitch our stories to them.

ognarb added a comment.Jul 4 2019, 1:37 PM

@paulb Ok will do, I mostly searched for links to send press release (perfect for Plasma and KDE Applications announcements)

valorie added a subscriber: valorie.Sep 9 2019, 9:41 AM

I know the people in Jupiter Broadcasting[[ URL | https://www.jupiterbroadcasting.com/ ]] and have been interviewed by Chris and some of the others a few times. They are a bit click-baity but do have lots of listeners.

thiagosueto added a comment.Nov 25 2019, 2:35 PM

In Brazil, there's Diolinux on Youtube: https://www.youtube.com/user/Diolinux

paulb added a comment.Nov 25 2019, 3:58 PM
In T7953#211293, @thiagosueto wrote:

In Brazil, there's Diolinux on Youtube: https://www.youtube.com/user/Diolinux

Good, very good. But PLEASE think outside the box. Think of youtubers and influences who do not talk about Linux/FLOSS on a regular basis, think of people that have audiences who do not think about Free Software as a regular usable thing. By promoting our stuff only to FLOSS-themed channels, we are preaching to the choir: people who follow those channels already know about KDE and our software and, either they already use it and are a fan, or don't and won't, because if you are GNOME or XFCE or whatever user, it is highly unlikely you will change. Looking for influencers within the bubble may get us more yeses and stroke our collective ego, but in the long run is a waste of time. We won't get more users like that.

So less *.linux.* channels and more general techie channels.

aronkvh added a subscriber: aronkvh.Dec 26 2020, 12:02 PM

Arun Maini (mrwhosetheboss) has a huge number of followers and recently made a video about Linux Phones. We could contact him about testing the much more mature Linux desktop experience, focusing on customizability because he's really into that.

joaothepilot added a subscriber: joaothepilot.Sep 22 2022, 1:26 AM

Not sure if still relevant replying here 2 years late but here in Portugal we have a few tech content creators that fit perfectly with what we are looking for. I will order them from Highest to Lowest in terms of popularity.
Nuno Agonia with 1.54M https://www.youtube.com/c/nunoagonia
Bernardo Almeida with 646k https://www.youtube.com/c/bernardoalmeida
Tiago Ramos with 213k https://www.youtube.com/c/TiagoRamosVideos

paulb added a comment.Sep 22 2022, 8:24 AM
In T7953#281481, @joaothepilot wrote:

Not sure if still relevant replying here 2 years late

It is! This is one of those tasks that does not really have an expiry date.

but here in Portugal we have a few tech content creators that fit perfectly with what we are looking for. I will order them from Highest to Lowest in terms of popularity.

Thanks for the pointers. They will be very useful.