Created an MR with these changes :)

Hi, I opened a PR with this change here: https://invent.kde.org/network/kdeconnect-ios/-/merge_requests/59

Hi, I just opened an MR with this change :)

In T14636#259246, @niccolove wrote:

Even Microsoft's live event for Windows 11 has been derided for being a borefest

Heh, that means they have done a bad job :P
In general, Live Events generate a lot of news. Sure, it might've been boring, but it was in the headlines of all tech newspapers. When they released hardware without a live event (e.g. Surface Go), it just didn't work as well, there were some articles, videos, but not as much as a live event generates.
We should make it much, much more clear in our webpages how to install Neon, clear up what Neon is (stop saying it's not a distro, advertise it more, I know, political problems blah blah). But mainly we need to promote hardware with our OS in it, because that's what's going to appeal people. It often happens that there's some good hardware with good software (e.g. the pixel phones), and people fall in love with _those_, but since they don't have the money to buy a new hardware, they will go into weird ways to get the software anyway (e.g. pixel experience rom). But if we start saying "hey, look at this good software!" it's not going to work as well.

In T14636#259240, @niccolove wrote:

1. What do we want to achieve?
   
   Of course long term we want to achieve more Plasma users, but I think in this case we should focus on: making people think Plasma is a competitor of Windows even outside of our bubble. It's not that important if they don't start using Plasma right away, if they have in their mind that Plasma is a competitor, which IMO promo-wise it's much more useful. Outside of our bubble, we're either unknown or a cheap ripoff of Windows.
2. Who is our audience?
   
   I'll say it: everyone outside of our bubble, even those who would not like to try out new OSs or FLOSS stuff. Because again, it will be much easier to make people switch to Plasma if there's the idea that it's a viable alternative to Windows and not a cheap ripoff. Sure, that Adobe guy will never switch to Plasma himself, but maybe when his granma says Win is too complex, he'll consider Plasma.
3. What information do we want to put in our audience's brains?
   
   "Plasma is a good competitor of Windows". That would be enough for me. I wouldn't focus too much on making people fully understand the concept of free software and open source and their importance. They are important, and there are some topics where we should really promote that aspect, but not here and not now: people are not looking for a OS without telemetry, people are looking at a OS which just redesigned, is very pretty, runs Android apps, and is cool. We need to make people understand we're also cool (and that we exist), but "we're open source" won't help us there.
4. How we are going to reach that audience?
   
   We need to start acting like big tech companies. Do cool promotional videos, hold live events, do hardware and send it around to review, etc. Of course we Promo can't do some of those things (we can't start building hardware) but we can work on what we have (KDE Slimbook) and what we can do (3D Promo videos and live events) to make us appear so. If we play well with generating hype, sending hardware around, holding live events and inviting journalists, etc. I think we'll find much easier to reach our target audience.
5. What do we want people to do once we have sent them the information?
   
   The next time they ask them "Hey, I want to buy a new computer, any tip?", they should answer "Those Surface laptops are really cool, give them a look... oh, but you might also be interested in a chromebook or a slimbook". That would already be *a lot*. I don't think we can have a goal of getting more users right now, we're not in the right situation. We need to do some groundwork first.

Here's an idea for a tweet. A bit snarky, but hey: