In this task, we will coordinate the activities surrounding our campaign aimed at gatecrashing the W11 roll out
MS is expected to end support for Windows 10 around 2026.
Very few people have migrated months after the announcement: https://www.techradar.com/news/barely-anyone-has-upgraded-to-windows-11-survey-claims
What do we want to achieve?
Who is our audience?
What information do we want to put in our audience's brains?
How are we going to reach that audience?
What do we want people to do once we have sent them the information?
TODO
- Research
- Find out the timeline for MS's release of W11
- Launch event was on 25 June
- When will systems start updating? Insider builds out Releases October 5th
- Can we get F-Droid out of the box in KDE Neon?
- Find out features MS is pushing in the new system
- T14638: Demonstrate Android convergence
- Centered start menu
- rounder corners, more transparency and the whole system is more consistent
- refreshed sound theme
- Auto HDR
- faster loading of games with DirectStorage
- New Microsoft store with Adobe, o365 ect. and Android apps (from the Amazon app store- coming some months later)
- Widgets (kind of, not like in Plasma)
- Microsoft Teams integration
- "Improved performance"
- "new accessibility features"
- Snap groups and Snap layouts (Plasma has tiling with Kröhnkite)
- virtual desktops that are more like Activities (with a terribly corny ad)
- ... (add more here) *"optimized for speed, efficiency and improved experiences with touch, digital pen and voice input." *
- Find out the timeline for MS's release of W11
- Work on journalists / influencers
- Make a list (not here for privacy reasons - check out the Promo Team Resources/External Organizations/Journalists folder on Collaborate)
- Prepare press kit for campaign
- Write press release
- Set up press conference
- Get in touch with contacts
- Send info + invitations
- Create (or get ready) W10 theme(?)
- Create W11 theme(?)
- Create videos
- Press release video (with developers explaining features that trump those of W11)
- Ad video (spoofing the W11 ones?)
- Prepare social media campaign
- Prepare graphic materials
- Prepare testimonies
- Prepare textual materials
- Use MSs own hashtags where possible