Change Details

## Goal ### For Plasma users - Create excitement among Plasma users and people who have at least knowledge of the existence of Plasma with the aim of encouraging them to make it their main desktop. - Provoke virality with the media we create and distribute in the hopes of reaching a wider audience than we can alone ### For future Plasma users Building on the inertia of the hype generated by the crowd mentioned above and reusing the materials created for that campaign, there is the opportunity deploy a campaign with a wider reach and push beyond ## Rationale Plasma is coming up for a big version shift version. It is a good reason to hype up this release and use that inertia (re-using materials and the buzz we generate) to push beyond our usual bubble of FLOSS users, in an attempt to make Plasma a little bit more mainstream. ## Methods - Create two campaign (or one with two levels) that will promote Plasma (6) to FLOSS enthusiasts and potential Windows refugees - Develop media (images, slogans, short clips) we can memetise and include repeatedly in our posts prior the release - Create promotional blogposts, articles, tutorials, videos and images for Plasma in general and Plasma 6 in particular - Create an announcement and a press release for the release - Continue the campaign for Plasma in general for potential Windows refugees after the release, taking advantage of the momentum and the media generated during the release ## Brainstorm Ideas - Use the \#\Plasma6 hastag in all posts where it is mentioned - Yack on a short sentence like "\#\Plasma6 is coming!" to the end of most social media posts that talk about Plasma in general - Create short teaser memetic gifs to post randomly and add the "\#\Plasma6 is coming!" to the text body as the date of the release get closer - Get endorsed by... someone? - Offline launch parties - Offline demo booths at malls - Online demo - ... ## TODO [x] Find out date of release T16977 [] Get hold of wallpaper design [x] Organise fundraiser T16886 [] Compile info for announcement [] Score Nate's blog [] Check with developers [] Make a list of 10 ~ 12 highlights [] Compile media for announcement and videos [] ... ## Highlighted Features [] [[ https://invent.kde.org/plasma/plasma-workspace/-/issues/40 | New sound theme ]] [] New wallpaper [] [[ https://invent.kde.org/plasma/breeze/-/merge_requests/287 | New cursor theme ]] [] [New highlight style](https://invent.kde.org/frameworks/kirigami/-/merge_requests/1153) [] ... ## Noteworthy Features for New Users [] Free (both as in "freedom" and "beer) [] Secure, stable, privacy-protecting [] Very, **very** customisable [] Comprehensive ecosystem of apps, widgets, addons [] Power-user features lacking on other platforms (ex. tiling) [] No intrusive notifications, ads, "recommended" settings [] Lets you use your devices for longer - runs smoother / lower hardware requirements [] ...

## Goal ### For Plasma users - Create excitement among Plasma users and people who have at least knowledge of the existence of Plasma with the aim of encouraging them to make it their main desktop. - Provoke virality with the media we create and distribute in the hopes of reaching a wider audience than we can alone ### For future Plasma users Building on the inertia of the hype generated by the crowd mentioned above and reusing the materials created for that campaign, there is the opportunity deploy a campaign with a wider reach and push beyond ## Rationale Plasma is coming up for a big version shift version. It is a good reason to hype up this release and use that inertia (re-using materials and the buzz we generate) to push beyond our usual bubble of FLOSS users, in an attempt to make Plasma a little bit more mainstream. ## Methods - Create two campaign (or one with two levels) that will promote Plasma (6) to FLOSS enthusiasts and potential Windows refugees - Develop media (images, slogans, short clips) we can memetise and include repeatedly in our posts prior the release - Create promotional blogposts, articles, tutorials, videos and images for Plasma in general and Plasma 6 in particular - Create an announcement and a press release for the release - Continue the campaign for Plasma in general for potential Windows refugees after the release, taking advantage of the momentum and the media generated during the release ## Brainstorm Ideas - Use the \#\Plasma6 hastag in all posts where it is mentioned - Yack on a short sentence like "\#\Plasma6 is coming!" to the end of most social media posts that talk about Plasma in general - Create short teaser memetic gifs to post randomly and add the "\#\Plasma6 is coming!" to the text body as the date of the release get closer - Get endorsed by... someone? - Offline launch parties - Offline demo booths at malls - Online demo - ... ## TODO [x] Find out date of release T16977 [] Get hold of wallpaper design [x] Organise fundraiser T16886 [] Compile info for announcement [] Score Nate's blog [] Check with developers [] Make a list of 10 ~ 12 highlights [] Compile media for announcement and videos [] ... ## Highlighted Features [] [[ https://invent.kde.org/plasma/plasma-workspace/-/issues/40 | New sound theme ]] [] New wallpaper [] [[ https://invent.kde.org/plasma/breeze/-/merge_requests/287 | New cursor theme ]] [] [New highlight style](https://invent.kde.org/frameworks/kirigami/-/merge_requests/1153) [] https://community.kde.org/Plasma/Plasma_6#User-facing_changes [] ... ## Noteworthy Features for New Users * Free (both as in "freedom" and "beer) * Secure, stable, privacy-protecting * Very, **very** customisable * Comprehensive ecosystem of apps, widgets, addons * Power-user features lacking on other platforms (ex. tiling) * No intrusive notifications, ads, "recommended" settings * Lets you use your devices for longer - runs smoother / lower hardware requirements * ...

## Goal ### For Plasma users - Create excitement among Plasma users and people who have at least knowledge of the existence of Plasma with the aim of encouraging them to make it their main desktop. - Provoke virality with the media we create and distribute in the hopes of reaching a wider audience than we can alone ### For future Plasma users Building on the inertia of the hype generated by the crowd mentioned above and reusing the materials created for that campaign, there is the opportunity deploy a campaign with a wider reach and push beyond ## Rationale Plasma is coming up for a big version shift version. It is a good reason to hype up this release and use that inertia (re-using materials and the buzz we generate) to push beyond our usual bubble of FLOSS users, in an attempt to make Plasma a little bit more mainstream. ## Methods - Create two campaign (or one with two levels) that will promote Plasma (6) to FLOSS enthusiasts and potential Windows refugees - Develop media (images, slogans, short clips) we can memetise and include repeatedly in our posts prior the release - Create promotional blogposts, articles, tutorials, videos and images for Plasma in general and Plasma 6 in particular - Create an announcement and a press release for the release - Continue the campaign for Plasma in general for potential Windows refugees after the release, taking advantage of the momentum and the media generated during the release ## Brainstorm Ideas - Use the \#\Plasma6 hastag in all posts where it is mentioned - Yack on a short sentence like "\#\Plasma6 is coming!" to the end of most social media posts that talk about Plasma in general - Create short teaser memetic gifs to post randomly and add the "\#\Plasma6 is coming!" to the text body as the date of the release get closer - Get endorsed by... someone? - Offline launch parties - Offline demo booths at malls - Online demo - ... ## TODO [x] Find out date of release T16977 [] Get hold of wallpaper design [x] Organise fundraiser T16886 [] Compile info for announcement [] Score Nate's blog [] Check with developers [] Make a list of 10 ~ 12 highlights [] Compile media for announcement and videos [] ... ## Highlighted Features [] [[ https://invent.kde.org/plasma/plasma-workspace/-/issues/40 | New sound theme ]] [] New wallpaper [] [[ https://invent.kde.org/plasma/breeze/-/merge_requests/287 | New cursor theme ]] [] [New highlight style](https://invent.kde.org/frameworks/kirigami/-/merge_requests/1153) [] https://community.kde.org/Plasma/Plasma_6#User-facing_changes [] ... ## Noteworthy Features for New Users []* Free (both as in "freedom" and "beer) []* Secure, stable, privacy-protecting []* Very, **very** customisable []* Comprehensive ecosystem of apps, widgets, addons []* Power-user features lacking on other platforms (ex. tiling) []* No intrusive notifications, ads, "recommended" settings []* Lets you use your devices for longer - runs smoother / lower hardware requirements []* ...