## Goal
### For Plasma users
- Create excitement among Plasma users and people who have at least knowledge of the existence of Plasma with the aim of encouraging them to make it their main desktop.
- Provoke virality with the media we create and distribute in the hopes of reaching a wider audience than we can alone
### For future Plasma users
Building on the inertia of the hype generated by the crowd mentioned above and reusing the materials created for that campaign, there is the opportunity deploy a campaign with a wider reach and push beyond
## Rationale
Plasma is coming up for a big version shift version. It is a good reason to hype up this release and use that inertia (re-using materials and the buzz we generate) to push beyond our usual bubble of FLOSS users, in an attempt to make Plasma a little bit more mainstream.
## Methods
- Create two campaign (or one with two levels) that will promote Plasma (6) to FLOSS enthusiasts and potential Windows refugees
- Develop media (images, slogans, short clips) we can memetise and include repeatedly in our posts prior the release
- Create promotional blogposts, articles, tutorials, videos and images for Plasma in general and Plasma 6 in particular
- Create an announcement and a press release for the release
- Continue the campaign for Plasma in general for potential Windows refugees after the release, taking advantage of the momentum and the media generated during the release
## Brainstorm Ideas
- Use the \#\Plasma6 hastag in all posts where it is mentioned
- Yack on a short sentence like "\#\Plasma6 is coming!" to the end of most social media posts that talk about Plasma in general
- Create short teaser memetic gifs to post randomly and add the "\#\Plasma6 is coming!" to the text body as the date of the release get closer
- Get endorsed by... someone?
- ...
## TODO
[] Find out date of release
[] Get hold of wallpaper design
[] Compile info for announcement
[] Score Nate's blog
[] Check with developers
[] Make a list of 10 ~ 12 highlights
[] Compile media for announcement and videos
[] ...