In this task, we will coordinate the activities surrounding our campaign aimed at gatecrashing the W11 roll out
## TODO
[] Research
[] Find out timeline for MS's release of W11
[] When is the launch event?
[] When will systems start updating?
[] Find out features MS is pushing in the new system
* Android app integration
* Centered launcher
* ... (add more here)
[] Work on journalists / influencers
[] Make a list (not here for privacy reasons - check out the //Promo Team Resources/External Organizations/Journalists// folder on Share)
[] Prepare press kit for campaign
[] Write press release
[] Set up press conference
[] Get in touch with contacts
[] Send info + invitations
[] Create (or get ready) W10 theme
[] Create W11 theme
[] Create videos
[] Press release video (with developers explaining features that trump those of W11)
[] Ad video (spoofing the W11 ones?)
[] Prepare social media campaign
[] Prepare graphic materials
[] Prepare testimonies
[] Prepare textual materials
[] Use MSs own hashtags where possible