In this task we will flesh out what we will do with the Google Ads provided by Google's grant program for non-profits in the context of Kdenlive's fundraiser campaign.
## Goal
We ultimate goal is to to use these ads to boost the results of the fundraiser.
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Following the video tutorials offered by Google, here is a break down of the campaign:
### Mission Statement
Kdenlive is a free and open source video editor. KDenlive can be user for fun and by professionals alike. Kdenlive intends to boost and democratise the creative art of video- and movie-making by making the software you need freely and widely available. Kdenlive is simple to use, but, at the same time grows with your skills and is powerful when needed.
|**Goals**|**Campaign Goal**|**Campaign**|
|Increase visibility of Kdenlive|Vists|Discover free video-making|< We are here|
|Raise money for team|Donations|Contribute to Kdenlive|
|Increase userbase|Downloads|Make movies, make art|
## Pre-fundraiser Ad Campaign: Increase Visibility of Kdenlive
The goal of the pre-fundraiser campaign is threefold:
1. Acquire knowledge of how Google Ads work
2. Check Google Ads effectiveness and if it's worth our while
3. Increase awareness of the existence of Kdenlive among more people in preparation for the "real" campaign for the fundraiser starting in September 2022
### TODO
Brainstorm more of these 👇
### Possible Headlines
* Kdenlive - Making videos - the free, open and easy way
* Kdenlive: Most powerful free and video editing app
* For fun or for pros: Kdenlive, the free and open source video editing app
### Descriptions
* You provide the talent and the footage, Kdenlive provides everything else.
* For TV, the movies. or YouTube, Kdenlive provides you with everything you need to turn your clips into professionally edited videos.
* Video-editing the free way: Download Kdenlive for Windows, Linux and Mac and create the next movie masterpiece
### Keywords
* video making
* movie making
* free
* open source
* features
* professional
* video editor
* video editing
### Examples from Competitors
Please look at these before commenting.
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## Fundraiser Ad Campaing
TBA - Ignore this for now - May end up in its own task