General awareness, and target audience:

• We have more than 10 years history, so we have reasonably wide awareness at least among KDE Linux fans, especially those who want an Ubuntu base. Our large-scale deployment folks are generally happy, although we could increase our communication with them and make that better (KDE-enterprise list).

Defining our market niche, how and where do we fit, in the context of KDE Neon, QT Budgie etc

• I see only partners in packaging and development, not rivals except in the most general sense.

Routes and Channels, Press and News

• Open to new contributors. More of a promo team would make the promo more fun.

Thoughts out load......

Niche/target, KDE Fans who want stability and the option to have the reasonably latest stuff as an option. Also being a genuine alternative to Ubuntu Gnome and Unity, for people who don't want to regress to an older style GTK desktop or bare bones flavour.

Better social media and presentation. Take one example: our reddit looks awful/default: https://www.reddit.com/r/Kubuntu/

Be more out there in the distro landscape once again. Have the brand at meetings/conferences etc as was once the case. This will be with limited people and time for those who can do this. Talk to linux blogs etc; tell them when we have new interesting stuff!