We need to write the promo material to go to the campaign site. We have some photos to choose that we can use on the site too: https://www.flickr.com/photos/104544784@N04/sets/72157669703682576
Kevin already gave his allow to use this photos. We only need to ask the people if they are ok on using their image on the site too.
We have this site from last year that you can take a look and have an idea: https://www.kde.org/fundraisers/randameetings2016/
2017 is using the same layout and structure.