diff --git a/src/lib/app/mainapplication.h b/src/lib/app/mainapplication.h
--- a/src/lib/app/mainapplication.h
+++ b/src/lib/app/mainapplication.h
@@ -80,6 +80,7 @@
 
     BrowserWindow* getWindow() const;
     BrowserWindow* createWindow(Qz::BrowserWindowType type, const QUrl &startUrl = QUrl());
+    void openNonPrivateWindow(Qz::BrowserWindowType type, const QUrl &startUrl = QUrl());
 
     AfterLaunch afterLaunch() const;
 
diff --git a/src/lib/app/mainapplication.cpp b/src/lib/app/mainapplication.cpp
--- a/src/lib/app/mainapplication.cpp
+++ b/src/lib/app/mainapplication.cpp
@@ -452,6 +452,30 @@
     return window;
 }
 
+void MainApplication::openNonPrivateWindow(Qz::BrowserWindowType type, const QUrl& startUrl)
+{
+    if (!isPrivate()) {
+        createWindow(type, startUrl);
+        return;
+    }
+
+    QUrl url = startUrl;
+    if (QAction* act = qobject_cast<QAction*>(sender())) {
+        url = act->data().toUrl();
+    }
+
+    QStringList args({QSL("--new-window"), QSL("--profile=") + ProfileManager::currentProfile()});
+
+    if (!url.isEmpty()) {
+        args << url.toEncoded();
+    }
+
+    if (!QProcess::startDetached(applicationFilePath(), args)) {
+        qWarning() << "MainApplication: Cannot start new browser process!" << applicationFilePath() << args;
+    }
+}
+
+
 MainApplication::AfterLaunch MainApplication::afterLaunch() const
 {
     return static_cast<AfterLaunch>(Settings().value(QSL("Web-URL-Settings/afterLaunch"), RestoreSession).toInt());
@@ -681,6 +705,11 @@
 
 void MainApplication::startPrivateBrowsing(const QUrl &startUrl)
 {
+    if (isPrivate()) {
+        createWindow(Qz::BW_NewWindow, startUrl);
+        return;
+    }
+
     QUrl url = startUrl;
     if (QAction* act = qobject_cast<QAction*>(sender())) {
         url = act->data().toUrl();
diff --git a/src/lib/app/mainmenu.cpp b/src/lib/app/mainmenu.cpp
--- a/src/lib/app/mainmenu.cpp
+++ b/src/lib/app/mainmenu.cpp
@@ -145,7 +145,7 @@
 
 void MainMenu::newWindow()
 {
-    mApp->createWindow(Qz::BW_NewWindow);
+    mApp->openNonPrivateWindow(Qz::BW_NewWindow);
 }
 
 void MainMenu::newPrivateWindow()